Online Workshop - Facebook & Instagram Marketing 101

Do you want to learn how to make effective posts to your social media?  This workshop covers the basics of Facebook and Instagram postings. You will learn:

• What makes a great social media post … learn how to make your posts engaging

• How to use the right language to address these uncertain times we are all experiencing with COVID-19

• How to use Instagram stories for your business

• How to use Instagram TV

• Learn about Facebook business pages

• How to do Facebook lives

• Learn the basics of Facebook advertising

Your Presenter:

Andrea Palten is a marketing executive specializing in lead generation through digital marketing.  She’s worked for 20 years in numerous industries, including real estate, finance, non-profit, agency, Software-as-a-Service, and others.  Andrea owns her own marketing, coaching company where she teaches entrepreneurs how to start and grow their business. She also teaches in larger corporations about the trends and developments within the digital marketing space.  In the past, she has worked at Transamerica, Big Chill, Good Sam | Camping World, EffectiveUI, and the American Humane Association.

Andrea received a marketing certificate from Cornell University and a bachelor’s degree from the University of Colorado – Boulder.